A successfully designed healthcare website can help practices of all kinds meet customer service expectations, share knowledge, connect with new patients, and more. Whatever your goals for your healthcare website may be, these healthcare web design tips will help you create a website that successfully represents your brand online.
User experience is key when it comes to successful healthcare web design. Whether or not your website is easy to use can be the defining factor in terms of whether a new patient gets in touch, or an existing patient feels comfortable using your online services. Here are some of the most important items to bear in mind in terms of healthcare web design that will meet and exceed the expectations of your users.
- Your healthcare website should be easy to navigate.
- Include an efficient, immediately visible site search.
- Use clear call to action (CTA) buttons.
- Make it immediately evident which services you offer.
- Optimize for mobile – as reported by MobiHealthNews, nearly 60% of US smartphone owners use phones to manage their health.
- Optimize for speed – patients are impatient! A quick-loading site is a must.
Simplicity in design is key to good healthcare web design. Bear this and the other items below in mind for improved healthcare web design.
- Keeping your design clean and simple will help users find what they’re looking for more easily.
- Professionalism is extremely important in healthcare web design. Make sure your website is consistently branded and looks professional.
- Use your homepage to highlight your most important services and key differentiators.
- Use icons and imagery to make health data easy to understand.
- Design with user journeys in mind, why are your users coming to your site? What are their goals?
Successful healthcare web design involves creating relevant content. From blog posts to videos, offering a wide range of content can help position your healthcare team as experts in the industry and instill trust in new and existing patients.
- Create a blog to share medical knowledge with your community.
- As well as using the written word to create blog posts, articles and white papers, create videos, infographics, and more.
- Bear in mind that high-quality content is good for SEO and that all content can be optimized for on-page SEO.
- Create patient-centric content, and avoid jargon.
The success of your website can be measured using Google Analytics and other reporting tools. Think about your goals for each page of your site so that you are able to measure success.
- Set up Google Analytics to measure traffic to your site. Set up goals within analytics to track specific conversions.
- After your site has launched, continue to use behavior analytics tools to understand how your users are interacting with your site, and use AB testing tools to continue to optimize.
Last but not least, your website must be representative of your practice as an upstanding part of the medical community.
- Ensure your website is HIPPA compliant.
- Ensure your website is ADA compliant.
Bearing in mind these compliance items as high priority will also help ensure patient safety and ensure that you meet varying patient needs.